how we do it
Our Approach
We understand that everyone's not your customer
Instead of trying to appeal to everyone, we focus on understanding your specific audience and targeting them precisely through a blend of traditional and new media. This strategy minimizes waste and ensures your message reaches those most likely to convert.
Drawing from a wealth of experience, our team is comprised of industry veterans who’ve honed their skills in the trenches of newspaper and TV newsrooms, TV station ad sales departments, and advertising agencies nationwide. This diverse background enables us to offer you a comprehensive suite of services that can tackle any campaign, on any medium, with confidence and finesse.
By combining traditional and streaming media, we help businesses of all sizes connect with their target audience effectively and efficiently. Because in the end, it’s all about people, just not all of them.
Strategy
From ideation to execution, we’re your partners in turning vision into reality. Whether it’s your first campaign or your hundred and first, we’ve got you covered. We’ll pinpoint your target audience, amplify your impact, and secure the most efficient rates for peak performance. By integrating market insights with innovative approaches, we position your brand at the forefront of your industry, ensuring that your marketing campaigns are not only seen but are impactful and memorable.
Technology
At Brand Water, we’re not just keeping up with the latest technology – we’re pioneering it. With access to cutting-edge applications, software, and research, we’re equipped to make informed decisions that revolutionize the placement of your marketing efforts. Say goodbye to guesswork and trial-and-error. We’re here to save you time and money by leveraging advanced technology to pinpoint the most effective strategies for your brand.
Production
We’re more than just dreamers; we’re architects of growth, sculpting ideas that transcend imagination. At the heart of our creative process lies a dedication to crafting concepts that captivate and inspire. Introducing focus groups and impact response, we ensure that our creative endeavors resonate not only with our vision but with the pulse of your audience, igniting their imagination and driving your growth.
Measurement
Running commercials and launching campaigns are the building blocks of success. However, without rigorous measurement, attribution, and delivery analysis, these efforts remain mere shots in the dark. At Brand Water, we uphold a steadfast commitment to accountability and results. With access to the latest tools and comprehensive Nielsen™ measurement data, we ensure our clients receive not just what they paid for, but surpassing value. We hold vendors accountable, leaving no room for under-delivery.